Our brand was developed by the agency WITH THE MIND IN THE CLOUDS, using these key concepts as the main reference:

GROWTH
CREATION
360° VISION
PERSPECTIVE
CONNECTION
PROBLEM-SOLVING
DISRUPTION

Based on these concepts, the brand was inspired by the tower game, which develops skills that align with the work done at Formidable Development!

Coordination
Spatial orientation
Precision
Motor skills
Motivation
Creativity and imagination
Concentration
Emotional expression
Dexterity
Balance
Communication
Organization
Sensory experience

When the tower game is played in a group, it strengthens the following skills, representing many of the abilities and values that Formidable Development! seeks to embody:

Problem-solving
Respect for turns
Team cohesion
Social skills
Dialogue

Blue was chosen as the main color to represent neural connections, with black providing a basic counterbalance. The result is a solid, recognizable brand that allows for flexibility by arranging each letter like puzzle pieces. The brand functions well across all versions.